Mobile Marketing for Musicians

Mobile Marketing Smartphone

Mobile Marketing

No matter the type of industry you are in, your business web site brands you, and a mobile-optimized website that you personally own allows you to communicate directly with your customers’ on-the-go using mobile marketing techniques.  Facebook pages and other sites that you do not own, but share/sell your products or services on will not brand your business when it comes right down to branding.

Mobile marketing can be a great enhancement to your mobile website, especially for hair salons, spas, restaurants, and entertainment sites.  It allows you to maintain relationships with your customers’ on-the-go by offering digital coupons as an incentive to visit your business for some type of discount on a product or service they use. Location-based marketing techniques using NFC stickers, SmartPosters, Beacons, more, are good examples of enticing mobile customers to come in and redeem their digital coupons when they are in close proximity of your business or in close proximity of the section within your business where the product or service is sold.  Varied mobile marketing sources have suggested that mobile advertising and consumer mobile spend is on the rise.  It makes sense since most consumers have their smart mobile devices with them when they are out and about and are frequently engaging on their smart devices.

The video highlights a few techniques, such as how musicians can benefit from proximity-based mobile marketing techniques utilizing SMS (text messaging) campaigns to engage with their mobile audience to sell tickets for performance events, or sell recordings, or other artifacts for sale that together can make a huge impact on revenue from sales.  Marketing techniques should focus on knowing what your mobile customers LOVE to hear, learn, enjoy, and buy from you, because you have already built relationships with your mobile audience.  Do not bombard your mobile audience with everything you have to offer on your desktop website as they will tire of too many mobile marketing messages coming from you.

Hair Salons, Spas, and Restaurants, too, are examples of businesses that can also benefit from proximity-based mobile marketing.  Sending geo-location digital coupons to the mobile phones of customers who live near or are in close proximity of your business or if already in your business and are in close proximity of the section offering the digital coupon for the product or service being discounted or given away can entice customers to make an immediate purchase for other items.  The coupon could be a free wash and set for hair salons or a free massage on a customer’s birthday, graduation day, or other celebratory event.  For restaurants, it could be a free drink or appetizer, as examples.  Don’t be surprised when your customers spread the good word about your business on Facebook, Twitter, Pinterest, and so on, which equates to free word of mouth marketing that may gain you even more paying customers.

Begin with a user-friendly mobile website that can be easily viewed across all devices.  Then build your list of mobile fans who have previously opted-in (very important) to receive mobile marketing messages from you on their mobile devices and then engage those fans with what they like, to gain even more exposure and sales from your audience on-the-go.


E-Zen i-Marketing & Research can help improve your mobile presence

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