To sustain a small business, engaging in social networking activities that incorporates a social media marketing strategy should play a major role in your marketing efforts for 2014. Small businesses that utilize video-styled commercials to reduce promotional expenses, and showcase features and benefits of products or services on business and mobile websites, is an example of activities within a good social media marketing strategy. Creating video-styled commercials for use in multimedia campaigns simplifies the promotional efforts about a products features and benefits when placed on video sharing websites, as well. Additionally, audio podcasts can be another way to promote products to those on the go with mobile devices. Both media venues allow customers, and potential customers, the freedom to learn about any products’ features and benefits from any device whether in the home or on the go.
The digital revolution is good news for small businesses because it has shifted the cost and spends of advertising dollars in a more affordable direction. A shift from television and newspaper advertising to online advertising responds to the ever-growing population of people with 24/7 Internet access to information enabling pervasive learning about products, anytime and anywhere. The use of 3D photo images that rotate on websites can be an outstanding way to promote and sell your products because it answers many questions by showing the height, width and depth of products’ features from every angle.
Social Media Marketing Strategy for Blogs
On business blog pages, videos with multimedia 3D photo images that can enlarge, decrease, or rotate and audio podcasts can both be embedded to educate visitors about the features of your products and benefits of your services, depending on the robustness of the platform infrastructure. A good social media marketing strategy should incorporate your blog platform to be able to utilize multimedia and social networking technologies that build relationships with visitors by supporting a collaborative learning environment for knowledge sharing and co-creation of more knowledge. No matter what your website offers, from luxury bathroom fixtures to websites offering deals-of-the-day, or custom luxury travel packages, and lest we not forget beautiful artwork for sale as examples, your customers should be able to comment or write testimonials on the quality of the brand of products offered, as well as on the customer support provided by your business. Potential new customers could learn about the different brands and compare the features between different brands, while businesses could glean new opportunities or head-off problems before they become viral with reputation management techniques. Social networking serves all with a model for exploring new opportunities and resolving problems.
Social Media Marketing Strategy for an Integrated Platform
An integrated technology platform enables an almost limitless amount of functionality between social media venues and social networking inter-activities for your online and mobile marketing campaigns. A good social media marketing strategy for an integrated platform should be cross-disciplinary with all forms of social networking buttons including Facebook, Twitter, Google+, and email, as examples, enabling flexibility in interactive visitors’ experiences. These platform infrastructures are built with the goal of becoming cross-disciplinary using a combination of multifunctional, interactive technologies and processes that can benefit the bottom line when a good social media marketing strategy is implemented by savvy small businesses.
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